Start With Why

One of the most influential TED talks that I have watched is Simon Sinek: How great leaders inspire action.

Some of the great messages from this video include:

  • “People don’t buy what you do. They buy how you do it.”
  • “What you do is proof of your beliefs.”
  • “Leaders hold a position of power or authority but those who lead inspire us.”

In his talk, Simon Sinek outlines what he calls the Golden Circle.

Simon Sinek's Golden Circle

Simon Sinek’s Golden Circle

He uses this model to explain why Apple is so successful.

Here’s how Apple actually communicates. “Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?” Totally different right? You’re ready to buy a computer from me. All I did was reverse the order of the information. What it proves to us is that people don’t buy what you do; people buy why you do it. People don’t buy what you do; they buy why you do it.

This model has far reaching scope for use in education and facilitates a purpose driven environment.


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